Quality. Fresh food. Salad bar is epic. Meat and fish counters are stocked with beautiful stuff. The produce is wonderful. Plus they have groceries. Every single bit of it is massively expensive. Yet it's such a scene and I get the quality I'm looking for, so I always go back. YRMV.
Whole Foods Market offers top quality products: organic, fresh produce and meats, as well as usually delicious prepared foods. They have an excellent variety of cheeses and wines as well as dry goods. And their service is polite. You can retrieve your Amazon packages here out front thanks to Amazon's ownership of Whole Foods. On the downside: the markedly higher prices for all goods compared to elsewhere.. and well, the whole surreal vibe that comes with gentrification and insulation